BRAND
General Assembly
PROJECT LENGTH
2 Weeks
TOOLS
Figma
Miro
Zoom
RESPONSIBILITIES
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Research
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Usability Testing
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Prototyping
The Goal
How do we improve usage and retention for the job application?
Design Process: Double Diamond
Discover The Problem
*User Interviews/Competitive Comparative Analysis
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Define The Problem
*Personas/Affinity Mapping
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Develop
*Prototyping/Usability Testing
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Deliver
*HI-FI Wireframes/Design Library
What We Discovered Through Research
Our original hypothesis as a team was that we would redesign the platform to its current features.
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What we found was that people didn't mind the platform. They wished for easier navigation through the platform and a few other QoL features.
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We also realized we couldn't touch on features for the Career Coaches in this sprint.
Problem
Users want to be able to log job applications easier so they can stay motivated and land a job in their industries.
Solution
By improving the visual hierarchy and information architecture, users can interact and track information that matters to them. This will increase the overall functionality of the tracker and keep users motivated during the job search.
By adding a large red button with a + under each tab, users were able to start adding job information
faster. Previously there was a single plus sign under interested.
Persona
We created a persona to help everyone understand the pain points users were having with the platform. As well as understand the mindset of users as well.
Usability Testing
Usability testing was essential in our design process. Even though our task completion rate was very high. We did find a consistent flaw in our initial design.
The add-note button was named initially save. This confused testers, and both increased time for completion or caused task failure. Once we renamed to add note, the completion rate and time to complete were significantly improved.
Conclusion
In this project, we were able to improve the user's application adding rate, design feature concepts that were requested, and learn about future features that might be researched for future sprints.